Full-time Hybrid Cape Town-based

Digital Marketing Specialist

Grow qualified enquiries for Cape Town Luxury Escapes through polished performance marketing, clear reporting, strong creative judgement, and disciplined campaign management.

About the role

Cape Town Luxury Escapes is hiring a Digital Marketing Specialist to help grow high-quality enquiries for our luxury travel business. This role is for someone who understands performance marketing, but also has the judgement to protect a premium brand.

You will work across paid media, campaign planning, landing pages, reporting, and content opportunities. The right person is commercially sharp, detail-oriented, and able to explain what is working, what needs attention, and what should happen next.

The essentials

Location: Cape Town-based, with regular in-office collaboration.
Type: Full-time, permanent.
Focus: Performance marketing, lead quality, campaign optimisation, landing pages, reporting, and growth experiments.

Key responsibilities

Plan, launch, monitor, and improve campaigns across Google Ads, Meta, and relevant digital channels.
Improve campaign structure, audience quality, creative testing, landing-page alignment, and budget discipline.
Review performance data and turn it into clear, practical recommendations.
Work with the team to promote luxury villas, destination-led campaigns, and high-value travel experiences.
Help improve landing pages, campaign messaging, and content briefs where needed.
Prepare simple, honest reports that explain what changed and what should happen next.

Requirements and qualifications

Must have

Strong working knowledge of Google Ads and Meta campaigns.
Experience with analytics, tag management, conversion tracking, and campaign reporting.
Ability to read campaign data critically and separate useful signal from platform noise.
Good copy judgement and an eye for landing-page quality.
Strong attention to detail around budgets, settings, tracking, and reporting.
Confidence explaining marketing performance clearly to people outside marketing.

Nice to have

Experience in luxury travel, hospitality, real estate, villas, tourism, or high-value lead generation.
Experience with Looker Studio, Google Ads Editor, SEO content, or marketing automation.
Comfort working with developers or content teams to improve tracking, pages, and campaign assets.